Instagram: User Psychology

Likes, comments and reviews seem random, chaotic, but they have an important meaning. Activity in the social networks involves our desires, addictions, anxieties. Therefore, if you want to increase likes on Instagram and attract new followers, learn the psychological aspects of user behavior.


  • Likes encouragement
  • Why users write comments
  • Effect of cheating
  • Conclusion

Likes encouragement

Now it is trending to use marketing tricks and SMM methods to explain any person’s action, to learn how to get noticed on Instagram. Egocentrism explains the purchase of goods, comments – the strengthening of social ties. Let’s try to understand how it all works on examples.

Think about why you put likes. The reasons may be different, but there are three main ones:

  • Content approval. If you enjoy a comment, a photo, Stories, you give a well-deserved like
  • Alternative to saving. It happens that the post is not that good for saving it, but it will be a pity to lose it
  • Motivation from outside. This is the reason why many beginner profiles cannot recruit followers. It’s pretty simple

Surely you have noticed that many popular Instabloggers constantly write or say: “Please put likes.” Initially, it seems that such a call does not work at all, but in fact it shows tremendous efficiency. Many users, even if they like the content, do not consider it necessary to put likes. But, if they hear or read the call, they are more likely to change their mind and tap the approval “heart” button.

Useful article: “Instagram: Engagement Ratio or How the Self-Deception Works

Why users write comments

This requires the fulfillment of several conditions at once:

  1. Finding a reason
  2. Chance to write a review
  3. Wish

For many people, reason and desire are practically synonymous, which is not 100% true. The reason may be: a survey, a contest, a request from the author of a post, an internal need for self-expression* and/or interaction with other people**. Desire is born if there is interest and/or some benefit. So, if you have to write a hashtag under the post for registration in the contest, but the reward is insignificant, hardly people would like to take part in it.

* The need for self-expression means the expression of personal subjective opinion.

** Interaction with others is an activity in the profiles of close friends, relatives, acquaintances or with people who have a common circle of interests with you.

Useful article: “Business Account on Instagram: Advantages and Disadvantages

Effect of cheating

It works for two categories at once – both for the profile owner and for the followers. For you, if you ordered followers to cheat, it results in a positive way, because you think that the account has become more popular. As for the followers, in a negative way, because they notice the dissonance between the number of followers and their activity in posts. Such a “dualism” leads to the fact that old followers unsubscribe, and new ones do not appear due to the low content level (the owner has no time to improve it, while they enjoy the imaginary popularity).

To avoid such things, it is necessary to order cheating from the serious and high-quality services, like ALL-SMM. Among other things, they allow to boost likes and views, which will create the desired level of activity. After such a cheat, the account will look interesting and popular, which will give motivation to the visitors to follow it.


When publishing a post, a photo, creating a contest, ordering a cheat, always ask yourself whether you would like it as a potential / actual follower. Thus, you can filter all unnecessary things, leaving only the high-quality content, which will ensure a chance to attract people, promote a profile, become famous.